A clean brand for a clean energy business
CLIENT: BIG CLEAN SWITCH
PROJECT: BRAND REFRESH
Brief
Create a new brand for Big Clean Switch, an organisation who help households and businesses switch to 100% clean energy.
The Work
Timings were tight so we took a highly collaborative approach to this project focussed around two half day workshops.
During these we quickly explored the story behind the business and the beliefs upon which it was founded. From this wrote a simple brand framework and manifesto which subsequently guided the development of a new tone of voice and visual identity for the brand.
The strapline ‘Powering The Switch To Clean Energy’ sums up the brand’s values and mission.
The organic ‘butterfly’ logo is derived from the infinity symbol which represents the mission to help the world ‘metamorphosis’ from dirty, finite fossil fuels to energy from sources with an infinite supply.
In terms of photography, rather than overused images of wind turbines and solar panels, the human side of the brand is brought through - a natural portrayal of normal people consuming clean energy as they go about their everyday lives.
The colour palette references natural energy sources - the warm colours of the sun and the blues of the sky and the sea.
"Mere Mortals are unlike any agency I’ve worked with previously. I was astonished at how quickly they unpicked the essence of our brand, and enabled us to shine a light on what it is that makes us different, translating that into brand assets that allow us live and articulate those values in ways that will resonate with our customers. Their responsiveness, energy and creativity have delivered a rebrand we’re incredibly proud of to timescales we’d never have thought possible."
Jon Fletcher, Managing Director, Big Clean Switch.