Brief

Working with Mind’s innovation team, develop a new fundraising product to test.

Approach 

The first tasks was to rapidly develop a number of different propositions to test. These were put in front of a live audience and Mind Mix was the clear winner - a space for those who love music to share their passion and support Mind at the same time.

We know that music has a huge connection to our mood and key moments in our lives and we wanted to create the perfect space for those who love music and want to support Mind at the same time, along with sharing their passion with the community. Mind Mix is free and available to everyone who signs up, however supporters can donate a track by making a financial contribution, enabling Mind to reach more people struggling with their mental health.

We designed the look & feel, developed the key messaging and produced marketing assets across digital and Spotify.