Shining a light on the special moments made possible by legacy giving
CLIENT: ST CHRISTOPHER’S
PROJECT: MOMENTS THAT MATTER
St Christopher’s approached us to help build a legacy proposition; with 1 in 4 people at St Christopher’s cared for thanks to legacy giving, it’s a big part of their fundraising.
To kick the project off we held a co-creation session where we listened, shared ideas and together, considered what makes St Christopher’s special. We then went away and developed a number of creative territories to chat through before cutting down to three concepts to take into testing with St Christopher supporters.
These sessions were open discussions with no one sitting behind a mirror. ‘Moments that Matter’ was the clear winner and brought to life the stories we heard that day. Because what makes St Christopher’s unique is their ability to go above and beyond to create moments that matter at the end of life for thousands. Moments that stay with their families long after their loved one has died.
