Relaunching
St Christopher’s brand across the South London community
CLIENT: ST CHRISTOPHER’S
PROJECT: BRAND LAUNCH CAMPAIGN
St Christopher’s had developed a new brand and strategy with the aim of tackling misunderstanding about who they are and what they do. We worked alongside them to help to develop a campaign to launch it across South London and online.
Launched during Hospice Care Week, 9-15 October 2023, our campaign focuses on real people, from a range of backgrounds, to show that St Christopher’s is there for everyone, no matter their background. We share people’s experiences of St Christopher’s with quotes that describe why the care feels so personal.
Our hero film reflects the life, vibrancy and inclusiveness of St Christopher’s.
We peer into people’s homes and bring to life the hospice: the wards, communal spaces and gardens. The tone is warm, reassuring, inclusive and welcoming for people of all backgrounds.
Alongside the film we created social cuts of the film, printed banners and a suite of assets for social media channels, emails and the intranet. Targeted bilingual 6 sheets were run across areas of South London, translated into key languages in the local communites.
