Helping a sustainability team jazz up
their comms
CLIENT: DIAGEO
PROJECT: SUSTAINABILITY WARRIORS
The ‘Sustainability Warriors’ are Diageo’s internal sustainability team for Northern Europe. Our brief was to create a visual identity & tone of voice to grab people’s attention and ensure the information they share is engaging, digestible and stands out from their more traditional ‘corporate comms’.
We developed a bold, striking, flexible style including an animated lockup, bespoke icon set and distinct, eye-catching fonts & colours. An email template and infographic style were developed along with a set of avatars for the team and eFlyers for events held by their internal Sustainability Academy.
