We spent a good chunk of the weekend mulling over the fantastic creative brief posted by @createthegreatreset and written by Will Lion, Chief Strategy Officer @bbhblacksheep. In his words "This might be the most important brief you ever work on".

Check it out and if you can spare some time please slap on your thinking caps and give the brief a bash.

The deadline for entries is Monday 31st August at noon.
@newblood_dandad will be judging entries.
And check out @createthegreatreset for the full brief and how to enter.

We've come up with shed loads of initial ideas.
The next task is to whittle them down.
Best crack on.