Leading the call for change in a mental health emergency
CLIENT: Mind
PROJECT: We are Mind
We were briefed by Mind to develop a film that would bring to life their new brand purpose and lead their
call for change.
Our film puts the ‘people of Mind’ - the staff, volunteers, supporters and people with lived experience of mental health problems - front and centre, giving them a platform to collectively tell Mind’s story.
With more than 100 local Minds spread up and down the UK, we wanted to demonstrate the breadth of the organisation and build relevance with the public, by showing that mental health issues affect people everywhere.
Shot in communities across the country, the everyday locations show that the fight for mental health is happening everywhere; a community centre, a local high street, a call centre, on people’s doorsteps.
A rousing beat builds towards an inspiring crescendo as our cast invite the audience to ‘Join the fight for mental health’.
